About

Bill Olson

Introduction

I am a Senior Web Producer and Digital Accessibility Specialist with over 15 years of experience managing digital initiatives for public agencies and global brands.

I bring a holistic understanding of web operations, where I combine senior-level production management with a rigorous focus on inclusive design. Currently, I am formalizing my industry experience through a B.S. in User Experience Design at Western Governors University (WGU) and Professional Certification at UC San Diego.

My current focus is bridging the gap between technical complexity and user needs—ensuring that as we integrate emerging AI tools, we maintain the highest standards of digital accessibility. I am available for Senior Web Production roles, Accessibility Consulting, or project-based UX/AI initiatives.

UX & Design Strategy

  • Human-Centered Design: Applying modern research from my UCSD and WGU programs to improve legacy systems and new builds.
  • Information Architecture: Expertise in Figma prototyping, scalable site structures, and evidence-based user research.
  • User Research: Advanced background in video, motion graphics, and the Adobe Creative Suite to enhance digital storytelling.

Digital Accessibility (ADA)

  • WCAG 2.1/2.2 Expert: Deep specialization in technical remediation, manual auditing, and assistive technology testing.
  • Governance & Training: Delivered 300+ workshops on digital compliance, upcoming law changes, and accessibility best practices.
  • Technical Remediation: Collaborating directly with engineering teams to analyze and fix complex accessibility barriers.

AI & Digital Production

  • AI Implementation: Experienced in the “Human-in-the-Loop” process—gathering data to refine AI accuracy and training clients on tool optimization.
  • Senior Lifecycle Lead: Proven track record managing 1,000+ digital deliverables annually across WordPress and Drupal.
  • Global Scale: Successfully expanded and managed enterprise WordPress networks from 30 to 250+ sites.

Professional Experience

Sonoma Marin Web

Independent Web Designer & Consultant

(September 2025- Current)

Reactivated my independent consultancy to focus on high-level accessibility auditing and full-service web production.

  • UX Modernization: Applying modern design frameworks to redesign legacy platforms for maximum inclusivity and performance.
  • Technical Compliance: Executing deep-dive accessibility scans and manual remediation to meet WCAG standards, GDPR, and CCPA regulations.

Planeteria Media

Senior Web Producer | Technical Support Lead

(May 2019 – September 2025)

Served as a senior leader and primary client partner for an agency specializing in public municipalities, balancing high-volume production with a primary lead role in ADA support.

  • AI Tool Support: Acted as a key bridge for the initial rollout of AI-powered search tools; performed data-gathering to improve tool accuracy and delivered training to clients on prompt optimization.
  • ADA Subject Matter Expert: Served as the lead for accessibility initiatives, overseeing complex audits and training stakeholders on legislative changes and best practices.
  • Technical Governance: Led support initiatives resolving 1,000+ requests annually with a 99% satisfaction rate, ensuring compliance with GDPR and CCPA.
  • Client Enablement: Developed and delivered 200+ specialized workshops to empower non-technical stakeholders in managing large-scale digital properties.

Maker Media, Inc.

Web Producer / UAT Analyst

Nov 2012 – Apr 2019

Web Producer & UAT Analyst. Managed the global “Make:” website network, scaling from 30 to over 250 WordPress sites.

  • Global Network Scale: Orchestrated the expansion and management of the Maker Faire website network, scaling from 30 to over 250 localized WordPress sites across six continents.
  • Stakeholder & Community Enablement: Empowered a global network of 200+ international event producers by developing governance guidelines and technical training materials to ensure brand and functional consistency.
  • User Acceptance Testing (UAT): Served as the final gatekeeper for site quality and functionality, leading rigorous testing phases for new feature rollouts and platform migrations.
  • International Compliance & Risk: Proactively ensured that the distributed network of sites remained compliant with evolving international regulations, including GDPR and CCPA, protecting the brand’s global reputation.
  • Cross-Functional Collaboration: Partnered with editorial, marketing, and engineering teams to launch high-stakes digital properties that reached millions of monthly unique visitors.

Strategic Partnerships & Featured Projects

Independent Web Producer & Contractor

A selection of long-term collaborations and specialized builds for public agencies, non-profits, and local brands

  • Public Sector & Advocacy: Delivered high-stakes production support for the Sonoma County Fish & Wildlife Commission and the California Faculty Association.
  • Agency Collaboration: Served as a specialized technical contractor for Webvanta, delivering custom CMS solutions for high-quality web builds.
  • E-commerce & Brand Design: Designed and launched mobile-first sites for local institutions including Northern Light Surf Shop, Layla Musselwhite, and Golden West Glass.
  • Non-Profit Maintenance: Managed digital properties for The Ocean Foundation and the Marin Humane Society.

Skills Summary

  • Web Accessibility: ADA Testing & Compliance, WCAG 2.1/2.2, ARIA, Accessibility Audits & Remediation, Assistive Technology Testing (Voiceover), Lighthouse, WAVE, Cognitive Accessibility Design.
  • CMS Platforms: WordPress (Advanced), Drupal (Intermediate), Kentico, Volusion, Shopify, Custom CMS.
  • Technical Skills: HTML5, CSS3, JavaScript (jQuery), PHP, MySQL, GIT (Version Control), SEO/SEM, Web Analytics, Responsive Design, A/B Testing, SQL Querying.
  • Emerging Tech: Generative AI for UX (In Progress), AI Model Training/Refinement, Prompt Engineering for Accessibility Workflows, AI-Assisted Prototyping.
  • Soft Skills: Problem-Solving, Cross-Functional Communication, Teamwork & Collaboration, Technical Training & Mentorship, Customer Support, Client Relations, Agile Leadership.

Education

Santa Rosa Junior College

B.S. User Experience Design | Western Governors University (In Progress)

A.A. Interactive Multimedia | Santa Rosa Junior College

Licenses and Certifications:

  • Professional Certificate in UX Design | UC San Diego (In Progress)
  • AI Strategy Bootcamp | HubSpot (In Progress)
  • W3Cx: Introduction to Web Accessibility – edX
  • GSA: Section 508 Standards & Requirements
  • Section 508: What Is It and Why Is It Important? – GSA 
  • DHS Trusted Tester (In Progress).
  • Adobe Applications Specialist
  • Certification Training: Illustrator, Photoshop, Web Graphic Production, HTML Web Content Developer.

Memberships

International Association of Accessibility Professionals (IAAP)

International Association of Accessibility Professionals (Division of G3ict).

Web and Interactive Media Professionals

Web and Interactive Media Professionals community.

Activities and Societies

SRJC Alumni Association, North Bay Adobe Users Group, North Bay Internet Society.

Creative & Multimedia Expertise

Looking for examples of video editing, motion graphics, or the Adobe Creative Suite? Explore my Creative Foundations Page.