About

Bill Olson

Introduction

I am a Senior Web Producer and Digital Accessibility Specialist with over 15 years of experience leading high-impact digital initiatives for public agencies and global brands. My career is defined by a ‘T-shaped’ skill set: a broad foundation across the entire web lifecycle—from mobile-first design to high-volume technical support—supported by a deep specialization in WCAG 2.1 compliance.

Currently, I operate as a technical consultant, bridging the gap between high-level agency production and the personalized needs of organizations seeking inclusive digital solutions. I combine a mastery of ADA guidelines with a solid technical proficiency in WordPress, Drupal, and the fundamental building blocks of the web: HTML5, CSS3, and JavaScript.

Core Services & Specialized Expertise

Beyond standard web development, I offer a specialized suite of services designed for long-term digital health and compliance:

  • Accessibility Auditing & Technical Remediation: I perform comprehensive WCAG 2.1 compliance audits using professional testing suites, including Lighthouse, ANDI, Voiceover, and JAWS. I specialize in analyzing complex accessibility reports and collaborating directly with engineering teams to remediate code-level barriers. My work is guided by a commitment to the highest technical standards, and I am currently advancing toward the DHS Trusted Tester certification.
  • Senior Web Production & Lifecycle Management: With over 15 years of experience leading digital projects for public agencies and global brands, I manage the end-to-end lifecycle of web builds from initial strategy to responsive, mobile-first design and launch. I have a proven ability to scale digital properties, having managed the expansion of a global network from 30 to over 250 sites.
  • Strategic CMS Architecture (WordPress & Drupal): I provide advanced management of WordPress and Drupal ecosystems, focusing on building user-friendly environments that remain technically sound and performant. My expertise ensures that platform-specific features—such as custom interactive tools and data-driven programs—remain fully accessible to all users.
  • Client Enablement & Stakeholder Training: I am a dedicated educator who has delivered over 300 workshops to empower non-technical stakeholders in managing their digital presence. I specialize in translating complex analytics and technical data into actionable content strategies that ensure long-term digital sustainability.
  • Technical Governance & Support: I lead high-volume technical support initiatives, having resolved over 1,000 requests annually with a 99% client satisfaction rating. This includes overseeing content quality, performance optimization, and ensuring properties comply with global regulations such as GDPR and CCPA.

Professional Experience

Sonoma Marin Web

Independent Web Designer & Consultant

(September 2025- Current)

Following a tenure in senior agency leadership, I reactivated my independent consultancy to focus on high-level accessibility auditing and full-service web production. I provide end-to-end digital solutions for small businesses, e-commerce stores, and advocacy groups, with a primary focus on navigating the complexities of digital inclusivity.

  • Strategic Accessibility Consultation: Perform deep-dive accessibility scans and manual remediation for existing web properties to meet WCAG 2.1 standards.
  • Full-Cycle Production: Design, develop, and launch responsive, mobile-first websites using clean HTML5, CSS3, and JavaScript.
  • Compliance & Risk Management: Execute accessibility audits and remediation to ensure compliance with WCAG standards, GDPR, and CCPA regulations across all digital properties.
  • Client Enablement: Deliver personalized training sessions to empower clients to manage their content and maintain accessibility standards with confidence.

Planeteria Media

Senior Web Producer | Technical Support Lead

(May 2019 – September 2025)

At Planeteria, I served as a senior leader and primary client partner for an agency specializing in public agencies and municipalities. I was responsible for the digital health of over 200 websites, balancing high-volume technical support with strategic ADA initiatives to meet rigorous government standards.

  • Web Production Leadership: Orchestrated 1,000+ digital deliverables annually, directing cross-functional workflows between designers, developers, and SEO specialists to maintain a 99% client satisfaction rating. 
  • Agile Project Oversight: Led multi-disciplinary teams through 4–10 week production cycles, managing complex municipality web builds from initial conception through final deployment.
  • Digital Accessibility (ADA) Strategy: Spearheaded agency-wide accessibility initiatives to meet rigorous government standards, ensuring all deliverables achieved WCAG 2.1 AA compliance. 
  • Technical Compliance & Remediation: Collaborated with engineering teams to resolve complex code-level accessibility barriers identified via manual audits and automated Lighthouse reporting.
  • Stakeholder Empowerment: Developed and delivered 200+ specialized training workshops, enabling non-technical municipal stakeholders to manage large-scale site content independently.

Maker Media, Inc.

Web Producer / UAT Analyst

Nov 2012 – Apr 2019

Serving the global “Make:” brand, I managed a massive network of web properties to drive international growth. My role focused on maintaining brand consistency across a distributed community while ensuring sites met international regulatory standards.

  • Global CMS Scale: Expanded and managed the global Maker Faire website network from 30 to over 250 WordPress sites.
  • Network Coordination: Empowered a network of 200+ international event producers through training materials and governance guidelines.
  • Risk Mitigation: Proactively ensured digital properties were compliant with international regulations, including GDPR and CCPA.

Sonoma Marin Web

Independent Web Producer & Contractor

June 2012 – Apr 2019

During this foundational period, I established a reputation for delivering agency-grade web solutions and high-stakes collaborations with technical contractors and public entities.

Skills Summary

  • Web Accessibility: ADA Testing & Compliance, WCAG, ARIA, Accessibility Audits & Remediation, Assistive Technology Testing, Lighthouse, WAVE, Cognitive Accessibility Design.
  • CMS Platforms: WordPress (Advanced), Drupal (Intermediate), Kentico, Volusion, Shopify, Custom CMS
  • Technical Skills: HTML5, CSS3, JavaScript, jQuery, PHP, MySQL, GIT (Version Control), SEO/SEM, Web Analytics, Responsive Design, A/B Testing, SQL Querying
  • Soft Skills: Problem-Solving, Cross-Functional Communication, Teamwork & Collaboration, Technical Training & Mentorship, Customer Support, Client Relations, Agile Leadership, Time Management, Creativity, Adaptability

Education

Santa Rosa Junior College

Associate of Arts (AA) in Digital Media: Interactive Multimedia.

The SRJC offers exceptional programs in both web and graphic design. I believe in an ongoing education to both keep up on my technical skills as well as continue to find my artistic inspiration.

Licenses and Certifications:

  • W3Cx: Introduction to Web Accessibility – edX
  • Section 508: What Is It and Why Is It Important? – GSA 
  • DHS Trusted Tester (In Progress).
  • Adobe Certification Training in Illustrator – Santa Rosa Junior College
  • Adobe Applications Specialist – Santa Rosa Junior College
  • Adobe Certification Training in Photoshop – Santa Rosa Junior College
  • Web Site Development: Web Graphic Designer – Santa Rosa Junior College
  • Web Graphic Production – Santa Rosa Junior College
  • Dreamweaver Web Content Developer – Santa Rosa Junior College
  • HTML Web Content Developer – Santa Rosa Junior College

Memberships

International Association of Accessibility Professionals (IAAP)

IAAP is a division of the Global Initiative for Inclusive ICTs (G3ict) a non-for-profit housed in Atlanta, Georgia. IAAP is a membership-based organization of individuals and organizations.IAAP is a division of the Global Initiative for Inclusive ICTs (G3ict) a non-for-profit housed in Atlanta, Georgia. IAAP is a membership-based organization of individuals and organizations.

Web and Interactive Media Professionals

By providing a community to get together, share skills, trade tools, learn, and have fun, WIMP connects people, technology and innovation.

Activities and Societies

SRJC Alumni Association, North Bay Adobe Users Group, North Bay Internet Society.

Creative & Multimedia Expertise

Beyond my work in technical accessibility and web production, I have a deep background in multimedia design. Explore my Creative Foundations Page to see examples of my work in video editing, motion graphics, and the Adobe Creative Suite